
Where is the deer?
At the advertising agency StadtHirsch
Look here
You find the miniatures in the shop window of the StadtHirsch idea and advertising agency.
At the corners of Hirschengraben and Kasimir-Pfyffer-Strasse, you can find the advertising agency StadtHirsch.
Location
Click the red marker to display a route to the mini-scene.
Legend





About StadtHirsch
StadtHirsch is a Lucerne-based ideas and advertising agency that thinks holistically about communication – from the initial idea to implementation. Their services range from classic design and campaigns to web solutions and new formats incorporating artificial intelligence. StadtHirsch combines strategic thinking, creative concepts, and technological possibilities to create solutions that are understandable, efficient, and impactful.
What distinguishes StadtHirsch is its focus on good ideas and relevant content. Projects arise from curiosity, experience, and the commitment to making communication clear and accessible. At the same time, the agency sees itself as a connected creative team that works flexibly and also develops its own initiatives – from digital platforms to projects for the city of Lucerne.

Here's how it works:
Near the miniature scene, you'll find a QR code. Simply scan it with your smartphone – and the corresponding story for that location will open.
1. Go to the location.
Scan the QR code.
Is the QR code or a figure damaged or missing?
Please report it to us so we can restore the scene as quickly as possible.


